You're probably right.
Not the "my agency or marketing is bad" kind of off.
More like: "I'm spending money, things are sort of working, but I genuinely don't know if this is profitable or if I'm just moving revenue around."
That's the gap nobody talks about.
Most brands I work with aren't failing. They're stuck in a kind of "fog" where the ads run, orders come in, the dashboard shows numbers, but there's no clear answer to the question that actually matters:
Without that number (your real CAC target), built from your margins, not guessed from industry benchmarks... you're flying blind. Scaling just means spending more into the same uncertainty.
I fix that.
Not by "managing your ads better." By installing a system built around your specific unit economics, so the ads run inside a framework that actually makes sense for your business.
I'm Andy.
I've been doing this for years across dozens of DTC brands.
From small brands finding their footing on Shopify, Amazon sellers making the Shopify leap, and operators who are tired of relying on whoever runs their ads to figure it all out.
If any of this sounds familiar, keep exploring this website to learn more.
Or if you've heard enough - book a call here and let's look at your numbers.
Most agencies jump straight to running ads. We start with your numbers because without knowing what you can afford to spend, scaling just means losing money faster. Each layer builds on the last. The system compounds every cycle.
Most eCom brands running Meta ads have never calculated their real breakeven CPA. Enter your numbers. Get your target in 5 minutes.
A hard look at your Meta account, unit economics, and CAC targets. You'll know exactly where the system is breaking and what to fix first.
Learn about the AuditA hard look at your Meta account, unit economics, and CAC targets. You'll know exactly where the system is breaking and what to fix first.
Learn about the BuildA hard look at your Meta account, unit economics, and CAC targets. You'll know exactly where the system is breaking and what to fix first.
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